SMS Publisher Case Studies
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Evite
The leading social event planning service on the web utilizes 4INFO's platform to allow its members to send and receive party updates via cell phones. Consumers have the option to request a reminder about parties they plan to attend, or get notifications if someone has RSVPd to their party. The demand for this service was huge, with nearly 25,000 new users in the first week alone, each receiving Evite updates that they've requested, with an ad placed on the update by 4INFO.
Check out Evite mobile alerts!
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YES Network
Media home to the New York Yankees, YES Network provides high-quality content to sports fans. YES televises New York Yankees and New Jersey Nets games, along with other pro and college sports. Fans of the Yankees, Nets and other teams can get real-time text alerts with the latest news and scores from their favorite teams. YES promotes these services online and on television, using the 4INFO shortcode and their unique keyword "YESN". Fans who sign up for YES Network's news feeds for the Yankees, Nets, and sports in general are leveraging 4INFO's dynamic Publishing Platform that enables RSS feeds to be translated to text messages.
Check out YES Network mobile alerts!
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USA TODAY
In order to provide readers with the latest news and information across multiple platforms, USA TODAY offers a text messaging service, powered by 4INFO, that provides real-time news and information to users through their mobile phones. USA TODAY is the only national newspaper to offer this mobile service, which augments the print edition and USATODAY.com's desktop and mobile web sites. USA TODAY is the nation's top-selling newspaper. Readers sign up to receive free text alerts on the subjects that are most important to them. Promoted daily in the newspaper, anyone can sign up by sending a text message to the short code 44636, along with a keyword for the subject desired. Chevrolet rolled out a mobile advertising initiative with USA TODAY and 4INFO's text messaging platform in 2006. During the 2007 March Madness tournament, more than 750,000 text messages were sent to USA TODAY readers, many of whom were looking for updates on the NCAA basketball tournament. These consumers were able to reply to the ads to find the Chevrolet dealer closest to them.
Check out USA Today mobile alerts!
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Spark Networks
Spark Networks is a leading provider of online personals services through sites such as BlackSingles.com®, CatholicMingle.com™, and Relationships.com™. Free to all members of these communities, users can register to be notified on their cell phones when they receive emails, e-cards, instant messages and other forms of communications from other members.
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TV Guide
In order to extend the reach of the TV Guide brand into the wireless market, this leading entertainment company partnered with 4INFO to bring TV listings direct to cell phones. The TV Guide mobile product allows viewers to look up television channels and show times based on regional or local service providers. The reply to an initial query uses 4INFO's menu-based system to help a user select from a list of television service providers generated by the initial stated location. This location is then used as a default for subsequent searches. Once a provider has been selected, program matches are returned with airdate and channel. Specific programs can be searched further to locate future airdates.
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