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Mobile Advertising Research

Case Studies

Innovative mobile advertising campaigns have resulted in excellent results for 4INFO clients. See how they did it.

  • National Restaurant
    Promotional and Branding Campaign

    In a time when families are watching every dollar, a family restaurant wanted to get the word out about their promotional pricing on an affordable and kid-friendly dinner. Reaching busy moms on their phones, this campaign raised brand awareness, purchase intent and brand favorability.

  • Universal Pictures
    Feature Film Launch Campaign

    To support the launch the romantic comedy "Forgetting Sarah Marshall", Universal Pictures wanted to reach the broadest possible audience, including mobile users. The impact of the branding campaign on mobile users was profound, drawing thousands of viewers to the mobile video trailer and significantly increasing both brand awareness and purchase intention.

  • Automaker
    Branding & Lead Generation Campaign

    When a major US automaker wanted to connect with a younger demographic to position their cars and their brand as offering a revolutionary approach to traditional ways of thinking, they turned to 4INFO text message advertising to reach new audiences. An interactive SMS campaign promoted new models, concept cars, fuel efficiency and sales events, and allowed users to search for the nearest dealer.

  • Mobi TV
    User Acquisition Campaign

    MobiTV offers an innovative mobile product - television on your cell phone. To reach their target audience of sophisticated cell phone users and passionate entertainment fans, they used the 4INFO ad network to promote MobiTV's extensive mobile television channel line-up, including news, sports, music videos, cartoons and specialty networks. This click to mobile web campaign invited users to sign up for a subscription from their phone.

  • Sports Entertainment Network
    Television Viewership Campaign

    When a leading multimedia sports and entertainment company wanted to reach young sports fans to promote a special television event, they turned to 4INFO's text message advertising network. This promotional campaign invited users to receive a reminder about the show at airtime and resulted in unprecedented viewership.

White Papers

Mobile advertising is still a relatively new channel for many businesses. Take advantage of our experience in this field by downloading these educational white papers.

  • Setting Up A Mobile Marketing Ad Campaign

    An overview of the steps to create a mobile marketing campaign, including initial considerations, testing, and optimizing results.

  • Mobile for Mobile: Lessons in Strategy

    An analysis of mobile advertising campaigns for mobile products, with descriptions and quantifiable impact of the key elements that create a successful mobile marketing campaign.

  • Why SMS Advertising?

    An analysis of user behavior and results of exposure to various forms of mobile advertising.