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4INFO to Launch First Ever SMS/Text Advertising Marketplace

New mobile Ad Marketplace will give advertisers cost effective way to reach highly targeted audiences

SAN FRANCISCO, CA. – April 25, 2007 – 4INFO, Inc., a pioneer in SMS/text publishing and advertising, announced today from Ad:Tech San Francisco that it will launch the industry's first marketplace for SMS/text advertising. The 4INFO Advertising Marketplace will allow marketers to reach new customers by placing highly targeted advertising within valued, timely SMS/text mobile content from 4INFO's mobile services as well as partners including USA Today, Spark Networks and TV Guide.

4INFO now offers the only advertising inventory in user-requested SMS content that has true national reach. Marketers have the benefit of reaching a highly engaged and responsive audience, which has resulted in strong ROI. Using 4INFO's web-based platform, advertisers and marketers will soon be able to independently manage every aspect of their mobile advertising campaign, including:
  • Controlling costs through bidding on desired advertising inventory
  • Quickly and easily changing and/or updating advertising messages
  • Tracking of consumer response to mobile campaigns via real-time reporting
  • Ability to target specific demographics and interest groups
Unlike other mobile advertising options, the U.S. SMS market is already large and growing. In 2006, text message traffic hit 99 billion and is expected to grow to 142 billion by 2010. Text messages are sent and received by 88 percent of Internet users, making it the most popular emerging communication tool today and a powerful medium for advertisers.

"What we're seeing today in the mobile advertising environment is probably the biggest land grab since search engines began battling it out in the 1990s," said Zaw Thet, CEO of 4INFO. "With consumer adoption of SMS/text messaging growing exponentially, 4INFO is creating a simple, cost-effective way to connect marketers to a highly-engaged, tech-savvy audience immediately. Now, marketers can be the first to take advantage of our SMS/text advertising inventory to get their messages in front of a very receptive audience."

4INFO is a leader in SMS/text advertising, with clients that include GM/Chevy, MobiTV and Denny's. For more information about participating in 4INFO's Mobile Advertising Marketplace Alpha go to: http://www.4info.net/about/advertising/marketplace.

About 4INFO
A leading provider of SMS/Text messaging technology, 4INFO connects companies with their mobile audiences. 4INFO's SMS/Text Publishing Platform gives publishers the easiest and most trusted means to mobilize and monetize their content and our ad network gives marketers the only opportunity available today to connect with mobile audiences via targeted, relevant SMS/Text advertising. 4INFO's consumer suite of mobile services provides real-time access to sports scores, stock quotes, 411, weather updates, horoscopes, and a host of other information and entertainment services. 4INFO's investment partners include U.S. Venture Partners, Draper Fisher Jurvetson and Gannett Company, Inc. 4INFO is headquartered in Palo Alto, Calif. Learn more at: http://www.4info.net.