Skip to content

4INFO Promotes Patricia Clark to Head of National Advertising Sales and Marketing Solutions

SAN MATEO, CA. – (April 07, 2009) – 4INFO (www.4INFO.com), a leading mobile media company and pioneer of SMS advertising and publishing services, recently announced the promotion of Patricia Clark to Vice President Sales.

In her previous role as Regional Vice President of Sales, Ms. Clark oversaw the growth and expansion of 4INFO's top tier agency partners in the Eastern and Central regions. Ms. Clark's new position at 4INFO expands her role as she is now responsible for all mobile advertising and mobile marketing solutions across the US and into foreign markets.

"I'm thrilled with the opportunity to expand my role in helping 4INFO exceed our aggressive growth metrics this year," says Ms. Clark. "Now more than ever it takes great leadership and an ambitious team to deliver strong returns and build value in a company and I can wholeheartedly say that that is exactly what we have at 4INFO."

As Vice President of Sales, Ms. Clark's duties include incorporating innovative advertising and mobile marketing solutions into national campaigns, including:
  • Providing 4INFO partners' and advertisers' target audiences with interactive content, rich media, alert subscription programs or custom news and information publishing services.
  • Contributing to the creation of mobile destination and interactions necessary to engage users after they respond to mobile ads.
  • Creating engaging user experiences within 4INFO's three main platforms - Mobile Web, Interactive Text Messaging and Mobile Video.
"There is no question that Patricia Clark has been an integral part of 4INFO's recent expansion and she has contributed greatly in bringing our marketing solutions to a broad range of new clients," said Zaw Thet, CEO of 4INFO. "With Patricia overseeing all of national ad sales, we expect to see even greater uptake in our branded advertising programs and partnerships."

Prior to joining 4INFO, Ms. Clark served as Vice President of Digital Sales for World Wrestling Entertainment (WWE), where she led digital sales efforts with brands such as Colgate, Castrol, and Procter & Gamble. Prior to WWE, Patricia was Director of Integrated Sales for Fox Interactive Media. She coordinated sales efforts for multiplatform deals including broadcast, online, events and mobile. She also served as Vice President of Sales at About.com where she led sales efforts until their acquisition by The New York Times.

Patricia has a B.A. from the University of Notre Dame, and is an active member of numerous industry associations, including the Interactive Advertising Bureau (IAB) and the NY Ad Club.

About 4INFO
4INFO is a mobile media company that connects brands, agencies, and publishers with mobile audiences. With high quality SMS content, targeted mobile advertising, and integrated campaigns across all types of media, 4INFO provides agencies and brands with the means to reach and engage a growing network of mobile consumers. 4INFO pioneered the development of ad-supported text message services and is the largest provider of SMS content and services in North America. As experts in mobile advertising, the company uses SMS as an entry point to drive rich media experiences on mobile phones. 4INFO's consumer services provide real-time SMS information and entertainment messages on subjects ranging from sports and weather to celebrity gossip and stock market news. Headquartered in San Mateo, Calif., with additional offices in Chicago and New York, 4INFO is backed by Draper Fisher Jurvetson, Gannett Company, Inc., The Peacock Equity Fund: the joint venture between GE Capital's Media, Communications & Entertainment finance business and NBC Universal, Sand Hill Capital, Selby Ventures and U.S. Venture Partners. Learn more at: http://advertising.4info.net or text "advertise" to 44636.