MedTrackAlert Teams with 4INFO

Health content provider launches into exploding text message market

LOUISVILLE, Ky. – Jan. 22, 2008 – MedTrackAlert, an award-winning consumer health information news agency, today announces a collaboration with 4INFO, the leading text messaging service in the United States. The partnership adds two million mobile phone users to the reach of MedTrackAlert's health information content and expands the breadth of 4INFO's news coverage.

Amplifying its position as an information source and content provider, MedTrackAlert will syndicate its health-related content to mobile phones through 4INFO's service. Consumers may subscribe to the opt-in service at www.medtrackalert.com/4info-text-message-alerts.

4INFO will broadcast headlines of MedTrackAlert's articles, and subscribers may reply to that text message to access more information. Additionally, subscribers may send queries to request MedTrackAlert headlines directly from their mobile phone by texting health keywords, such as HIGHCOL for information on high cholesterol, to 4INFO (44636). 4INFO's messaging service operates on any text-enabled phone.

"This collaboration with 4INFO enables us to offer our subscribers additional sources of information, and our tremendous depth in consumer health enhances 4INFO's strength as a comprehensive news source in our increasingly on-demand world," said Ted Smith, MedTrackAlert president and co-founder.

"Mobile phones have become a principal part of connectivity for some demographics such as the Hispanic market," observed Smith. While text messaging is often associated strongest with the youth market, a study by Yahoo!, Telemundo and Experian Simmon Research that was released in 2007 reported that nearly 70 percent of Hispanics in the U.S., regardless of age, use text messaging regularly.

Texting is supported by all mobile phones now being shipped, and eMarketer reports that, according to various research studies, mobile phone users cite messaging as one of the device's most important functions.

About 4INFO
The leader in text messaging services, 4INFO helps people stay in the know while they're on the go. Founded in 2004, 4INFO delivers millions of real-time SMS answers and entertainment messages - both as a response to a search query and as an alert on subjects ranging from sports scores and weather updates to stock quotes and celebrity gossip. 4INFO's services work on any cell phone and are free of charge. Companies also partner with 4INFO to connect with their mobile audiences and deliver free ad-supported SMS content. 4INFO's SMS ad-serving technology and targeted advertising programs give businesses the ability to reach consumers in a new medium with measurable results. Headquartered in San Mateo, Calif., 4INFO is backed by Draper Fisher Jurvetson, Gannett Company, Inc., NBC Universal, Sand Hill Capital, and U.S. Venture Partners. Learn more at: www.4info.net or send a text to 44636.

About MedTrackAlert
MedTrackAlert is a consumer health information company dedicated to helping people better understand the scope of their chronic diseases and conditions, as well as the benefits and risks of associated medications. The company provides its members with free important, time-sensitive news to keep them aware of advances, adverse drug interactions, and potential dangers related to their chronic disease states and medication use. Additionally, the Web site offers an array of online health management and assessment tools. The company's goal is to help consumers begin and maintain a fruitful collaboration with their doctors in the management of their health. For more information, visit www.medtrackalert.com or call 502.805.5800.