4INFO Announces Seven New Publishing PartnersEvite among leading consumer brands to offer mobile alerts to customers via 4INFO Publishing PlatformPALO ALTO, CA. – (September 17, 2007) – 4INFO, Inc., the leader in SMS publishing and advertising, today announced that it has added seven new content and publishing partners to its SMS-based mobile publishing platform. Evite, the leading social event planning service on the web, is among the new companies joining the 4INFO publishing family. Utilizing the 4INFO platform, Evite will now offer their consumers the option to receive event details and reminders while they're on the go. Additional 4INFO content and publishing partners include: GoWare, Hot or Not, MeeVee, FoneShow, TuneFly, and Dial Directions.Evite offers free, customizable online invitations, comprehensive event coordination tools, and original party-planning content. Evite remains the number one site of its kind by continuing to add new tools and services for hosts and guests. With the addition of mobile alerts, both planners and attendees can be notified on their cell phones when they receive invitations and RSVPs, as well as have event details, including date, time, and address, sent to their phone for easy access and recall. Evite users can easily sign up for mobile alerts by accessing their Evite account information or responding to an invitation online at www.evite.com. The 4INFO Publishing Platform gives publishers the ability to easily designate their content as searchable via mobile phones, create text alerts for updated information, provide menu-driven information, and more. 4INFO's dynamic SMS Gateway enables application events to be translated to text messages for users. 4INFO's proprietary technology handles all backend functions for its publishing partners, from administrative features and alerts management to personalization, and removes the burdens of billing, subscriber management, and short-code setup. By utilizing the 4INFO Publishing Platform, 4INFO partners have been able to reach their mobile audiences in the following ways:
"These partnerships are excellent examples of how 4INFO's powerful SMS alerts service and Publishing Platform deliver timely, relevant information to users, no matter where they are," said Zaw Thet, CEO of 4INFO. "In addition, this highly valued content provides top quality inventory for delivering contextually relevant ads through the 4INFO SMS Advertising Marketplace." About 4INFO The leader in SMS/Text messaging services, 4INFO helps people stay in the know while they're on the go. Founded in 2004, 4INFO delivers millions of real-time answers and entertainment messages – both as a response to a search query, or as an alert on subjects ranging from sports scores and weather updates to stock quotes and celebrity gossip. 4INFO's services work on any cell phone and are free of charge. Companies also partner with 4INFO to connect with their mobile audiences and deliver free ad-supported SMS content. 4INFO's SMS ad serving technology and targeted advertising programs give businesses the ability to reach consumers in a new medium with measurable results. Headquartered in Palo Alto, Calif., 4INFO is backed by Draper Fisher Jurvetson, Gannett Company, Inc., Sand Hill Capital, and U.S. Venture Partners. Learn more at: http://www.4info.net or send a text to 44636. About Evite.com Evite is the leading social event planning service on the Web facilitating more than 15 million invitations to more than 425,000 events per month. With Evite, hosts become the life of the party by having access to everything needed to throw a great event, including complete social planning and creative party theme ideas, free online invitations, planning checklists and other tools. Evite makes planning easy and saves hosts both time and money. Launched in 1998, Evite is headquartered in Los Angeles, Calif. Evite is a Web property of IAC Search & Media, a wholly-owned business of IAC (NASDAQ: IACI). |
